Hollywood’s New Power Play: Why Every Brand is Hunting for Their ‘White Lotus’ Moment

Hollywood's New Power Play: Why Every Brand is Hunting for Their 'White Lotus' Moment

From Barbie Pink to White Lotus Luxe: How Entertainment is Reshaping Retail’s Playbook in 2025

The business of retail is becoming increasingly intertwined with the entertainment industry, and it’s creating a fascinating shift in how brands approach their market strategy. Gone are the days when product placement in movies was enough – we’re now seeing entire brand identities being shaped by entertainment franchises.

The Evolution of Entertainment-Retail Partnerships

What started with the “Barbie” phenomenon has evolved into something much more sophisticated. Today, even hit streaming shows like “White Lotus” are driving retail collaborations that extend far beyond traditional merchandising. From luxury resort-inspired candles to exclusive fashion collections, brands are finding creative ways to tap into the cultural zeitgeist that these entertainment properties create.

Hollywood's New Power Play: Why Every Brand is Hunting for Their 'White Lotus' Moment | Eureka Business Group: Your Retail Navigator, Charting the Course for Retail Growth!

Why Entertainment Partnerships Matter Now

The transformation is particularly interesting because it’s not just about sales – it’s about creating authentic connections with consumers. When Saint James Iced Tea launches a “White Lotus” inspired mango flavor, they’re not just selling a beverage; they’re offering customers a way to experience the show’s luxury lifestyle in their daily lives.

Small Brands, Big Opportunities

Perhaps the most intriguing aspect of this trend is how it’s democratizing brand collaborations. While blockbuster movies like “Barbie” created massive retail opportunities, we’re now seeing smaller, cult-hit shows driving successful collaborations. This opens doors for emerging brands to participate in cultural moments without needing Marvel-sized budgets.

The Art of Authentic Collaboration

The key to success in this new landscape isn’t just jumping on every entertainment trend. As Michelle Gabe from Irresistible Foods Group points out, it’s about finding authentic alignments that make sense for your brand. When King’s Hawaiian partnered with the Minions franchise, it wasn’t just about selling bread – it was about connecting with families in a meaningful way.

Strategic Timing and Cultural Relevance

Timing these partnerships has become an art form in itself. Brands need to be nimble enough to capitalize on cultural moments while ensuring their collaborations feel genuine rather than opportunistic. This requires a deep understanding of both their customer base and the entertainment property they’re partnering with.

Looking Ahead: The Future of Entertainment-Retail Convergence

As we move through 2025, the line between entertainment and retail continues to blur. Brands are no longer just waiting to be approached by studios – they’re actively seeking out and even creating entertainment opportunities. This proactive approach is reshaping how brands think about product development, marketing strategies, and customer engagement.

The Challenge of Predicting Success

Not every entertainment property will be the next “Barbie” or “White Lotus,” and that’s where the challenge lies. Brands need to be selective and strategic about which cultural moments they attach themselves to. It’s about finding the right balance between taking calculated risks and maintaining brand authenticity.

Your Turn to Share

Are you seeing these entertainment-retail collaborations influence your purchasing decisions? Which brand collaborations have impressed you the most? Share your thoughts in the comments below – I’m particularly interested in hearing about collaborations that surprised you with their creativity or effectiveness.

#RetailStrategy #BrandCollaboration #RetailInnovation #RetailNavigator #EBG

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🛍️ Retail in 2025: 4 Ways AI Can Supercharge Your Success 📈

🛍️ Retail in 2025: 4 Ways AI Can Supercharge Your Success 📈

Retail’s future is here, and AI is leading the way! It’s not just a buzzword—it’s the fuel retail brands need to thrive in 2025. Are you ready to embrace it or risk being left behind?

According to a recent @RetailDive article, AI influenced over $200 billion in holiday sales this year, and this is just the beginning. Retailers are using AI to elevate customer experiences, optimize operations, and secure their position in an increasingly competitive market.

But here’s the challenge: Brands that hesitate risk falling behind, while those that act decisively can redefine how they connect with consumers and grow their bottom line.

Here are four ways AI can help retailers succeed in 2025:

  1. Personalized Shopping Experiences
    AI helps tailor product recommendations, promotions, and even website layouts to individual preferences. Higher engagement, repeat visits, and boosted sales start here.

  2. Efficient Inventory Management
    Predictive analytics ensures you have what customers want when they want it—minimizing overstocking, markdowns, and missed opportunities.

  3. Dynamic Pricing for Competitive Advantage
    AI-driven real-time pricing keeps you competitive while maximizing revenue and profit margins during peak shopping seasons.

  4. Hyper-Personalized Promotions
    AI turns customer data into action, delivering real-time discounts and tailored offers that increase conversions and build loyalty.

Eureka Business Group: Your Retail Navigator, Charting the Course for Retail Growth!

Why Act Now?
AI is reshaping retail, creating new opportunities to engage customers and streamline operations. It’s not just about staying relevant—it’s about gaining an edge. The best part? These strategies don’t just drive sales; they enhance loyalty and future-proof your business.

Ready to find your next retail location?

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Eureka Business Group - Your Retail Navigator for the DFW Commercial Real Estate Market

These are the top two opportunities in the market today!

These are the top two opportunities in the market today!

As usual this time of the year we’re having conversations with our investors to build their 2025 strategy together.

Here is our take on the economy and the direction things are going in the next few years and at the end I will also share what I believe are the top two opportunities in the market today.

The market is definitely reacting to the election’s outcome with overall positive sentiment. Stocks are exploding, indexes are breaking records and interest rates are dropping.

Canada’s central bank lower the rate (one of the biggest cuts they had in a while). The European central bank did the same this week and most analysts I’ve been talking with are positive that the US Fed will do the same and cut rates again in the upcoming meeting.

Another interesting curveball that came from talking with local DFW lenders was that they now have construction loans available at around 7.x% Yes, mid-7’s for a construction loan! I was surprised as well. Obviously, not all lenders do that, but they have a few that do and that’s a game changer!

So, what are the top two commercial real estate opportunities in 2025?

First in my opinion is new construction! 6 months ago, I’d tell you to stay away from it but with everything above converging at the end of 2024, new construction projects starting in 2025 will be ready for occupancy in about 18-30 months and will have a new, ready product, just at about the time the economy will be (hopefully) recovered and hungry for more. Neighborhood Retail, Flex in core urban locations and multifamily in areas that are not overbuilt (harder to find these days) will be the winners.

The other top opportunity in 2025 is assets with NNN leases that are 2-3 years long and have annual rent increased built into them. Specific, yes, but important! We see these in assets classes like Neighborhood Retail, Flex in core urban locations and some single tenant investment assets. These assets are trading at a 6.5%-8.5% cap rate range. Going in at that rate, coupled with NNN leases that grow every year, will be a winning combination when cap rates compress again (regardless if it takes 2,3,5 or 10 years to get back there…)

That’s just my opinion, and where we plan to deploy our 2025 investments funds in.

Agree? Disagree? Want to join us? Drop a comment below!

Eureka Business Group - Your Retail Navigator for the DFW Commercial Real Estate Market
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Commercial Real Estate News – Week of November 8, 2024

Commercial Real Estate News – Week of November 8, 2024

Click below to listen: 

Transcript:

Welcome to the Deep Dive. Today we’re headed to the Lone Star State to unpack some really fascinating business and real estate trends that are reshaping Texas. Our sources are hot off the presses from CoStar News, spanning November 1st to the 8th, 2024. We’re talking company expansions, bankruptcies, housing market shakeups, and even a peek into how those savvy investors are playing their cards.

Yeah, what’s really intriguing. is we’re not just seeing growth, we’re seeing like a realignment. Some sectors are struggling to find their footing, while others are experiencing this like boom, and it’s all happening against this backdrop of Texas dynamic economy. It’s like a real life game of Monopoly, right?

Some properties are hot commodities, others are headed straight for the auction block. But, before we get ahead of ourselves, Let’s zoom in on the retail sector. Yeah, the retail landscape is definitely going through a major transformation. On the one hand, you have those iconic brands like TGI Fridays, filing for bankruptcy, closing dozens of locations nationwide.

The container store is also feeling the pressure, announcing store closures and financial struggles. It’s almost like walking through a ghost town of familiar brands. But here’s the head scratcher. Despite these closures, the overall retail market in Texas remains incredibly tight. Vacancy rates are low, which means competition for space is fierce.

It’s the paradox, isn’t it? It’s not just about a lack of demand. It’s about a shift in what consumers want. Think about it. You’re probably less likely to wander through a mall aimlessly these days. You’re looking for an experience, for value. And traditional retailers are having to adapt. Some are doing it brilliantly, while others, unfortunately, are falling behind.

So while some retail spaces are gathering dust, others are being snatched up as quickly as they become available, it’s a real estate tug of war. But let’s move on to a sector that’s experiencing a completely different reality, industrial real estate. Here the story is one of explosive growth, especially in the Dallas Fort Worth area.

Yeah. DFW is leading the nation in these massive industrial construction projects. We’re talking facilities so large they could house multiple football fields. Wow. That’s a serious amount of square footage. What’s driving this demand for industrial space? Is it all about those late night online shopping sprees we’re all guilty of?

You hit the nail on the head. The rise of e commerce is a major factor. Companies like Amazon need these sprawling distribution centers to handle the ever increasing flow of goods. It’s all about speed and efficiency, the world of online retail. And these big bombers are the engines that keep things moving.

It’s like watching a well oiled machine. But on a gigantic scale. And speaking of Amazon, they’ve just announced a new 200 million fulfillment center in Cleburne, Texas. That’s a huge investment, and a sign that this industrial boom isn’t slowing down anytime soon. Absolutely, and investors are taking notice.

Commercial property sales and DFW are surging, and a big chunk of that growth is fueled by industrial deals. It’s a classic case of supply and demand. As the need for these mega warehouses increases, So does their value, creating a very attractive opportunity for investors. So it’s a win win for developers and investors.

But let’s venture into a sector that’s facing a bit more uncertainty. The office market. The office market is definitely navigating some choppy waters. Dallas Fort Worth in particular is grappling with high vacancy rates. Exceeding even the national average. That’s a lot of empty desks and echoing hallways.

What’s contributing to this office slump? Is it the lingering impact of the pandemic and that work from home life? Many of us embrace the rise of remote work is undoubtedly a factor. The pandemic forced many companies to adopt work from home models, and some have found that they actually prefer this setup.

It’s cheaper, it offers employees more flexibility, and it can be more productive in some cases. But it also raises questions about the future of those massive office towers we’re so used to seeing in our city skylines. What happens to those spaces if companies decide to ditch the traditional office altogether?

It’s a valid question. Some believe we’ll see a resurgence in demand for office space as things settle into a new normal. But others predict a more permanent shift towards hybrid or fully remote work models, leading to a surplus of office space. This raises intriguing possibilities. Could these buildings be repurposed for housing, mixed use developments, or something entirely different?

It’s a puzzle developers are grappling with right now. It’s like a giant game of Tetris, trying to figure out how to fit these massive pieces Yeah. into a changing landscape. But speaking of changing landscapes, let’s pivot to a topic that’s deeply intertwined with the real estate market. Affordable housing.

The affordable housing crisis is a complex issue with far reaching consequences. Rise in home prices and interest rates have made homeownership a distant dream for many. While simultaneously pushing up rental rates, it’s a perfect storm, creating real hardship for individuals, families, and communities across Texas.

It’s a daily struggle for so many, just trying to find a decent, safe, and affordable place to call home. But amidst this challenging landscape, there are some glimmers of hope. There are. For example, we’ve seen standard communities, a major player in the affordable housing sector, make a significant investment in Texas.

They recently acquired a portfolio worth a billion dollars that includes properties across the state. Demonstrating a commitment to addressing this critical need. That’s a hefty investment, and it sounds like it could make a real difference in people’s lives. But are there other forces at play that are making the affordable housing situation even tougher?

Unfortunately, yes. The expiration of certain government programs is further reducing the availability of affordable units. And with interest rates still on the rise, building new affordable housing is becoming increasingly expensive, adding yet another layer of complexity to this problem. So it’s a multifaceted challenge, requiring a combination of public and private sector solutions.

But let’s turn our attention to a different corner of the housing market, the multifamily sector. Texas seems to be leading the pack when it comes to building new apartments. Texas, and particularly cities like Dallas Fort Worth and Austin, are experiencing a multi family construction boom. Just picture cranes dotting the skyline, constantly building new apartment complexes.

This construction frenzy is a direct response. To the strong job growth and population influx the state is experiencing, people are moving to Texas in droves, and they need places to live. It’s like a game of musical chairs, but with a lot more chairs being added all the time. But even with all this new construction, is it enough to keep up with the demand?

That’s the big question. Despite the increase in supply, demand for rental properties, especially single family homes, remains robust. And this is driving rental rates upward in many areas. It’s a classic case of economics at play. High demand and limited supply often lead to higher prices. So for those looking to rent a single family home in Texas, be prepared to face some competition and potentially DP digs into your wallet.

But before we move on, I want to touch on a topic that has a huge impact on the housing market. Interest rates. The Federal Reserve just made its second interest rate cut since September, bringing the new target to between 4. 5 percent and 4. 75 percent and 4. 75 percent These rate cuts are a big deal. And have the potential to ripple through both the housing market and the broader economy.

Lower interest rates can make borrowing more appealing, potentially stimulating economic activity, and making mortgages more affordable for some. However, it’s still early days, and we need to keep a close eye on how these rate cuts play out in the long run. So we’ve got struggling retail chains. Boom. In industrial centers, a shaky office market oppress a need for affordable housing and a multi-family construction broom, all while interest rates are playing their own unpredictable game.

It’s a lot to unpack, but we’re just getting started. Stick with us as we continue to explore these trends and their impact on the Texas landscape. We’ll be right back after a quick break. Yeah, it sounds good. Welcome back to the deep dive. We’re right in the thick of exploring those dynamic business and real estate trends shape in Texas, and remember.

These aren’t just abstract concepts. They have real world consequences for everyone. From entrepreneurs, to homeowners, to job seekers. Speaking of adaptin to change, I came across a development in Fort Worth that caught my attention. Simon Property Group, the nation’s largest mall owner, is planning to add more office space.

To its shops at Clearfork Retail Center. Interesting. This move by Simon is a perfect illustration of how companies are responding to the shift in dynamics of the market. As we discussed, office vacancy rates are high in DFW, but Simon is clearly banking on a future resurgence in demand, especially in well situated mixed use developments like Clearfork.

And they’re not just adding any office space, they’ve snagged a major tenant. Wells. Widely believed to be Wells Fargo. That’s a big win for Clearfork, and could signal a wave of new investments in the area. Yeah, what’s really clever here is Simon’s strategic approach. Instead of abandoning retail, they’re integrating office space into the mix.

Creating more diverse and appealing destination, for shoppers and workers alike. It’s all about creating that vibrant multi use environment. A place where you can shop, grab a bite, get some work done, and maybe even live. This trend is gaining traction nationwide, as developers recognize that consumers are looking for convenience, community, and experiences all rolled into one.

Exactly. People want it all, and they want it within easy reach. These mixed use developments are a response to that desire. But let’s shift gears and talk about another fascinating trend that’s reshaping the Texas real estate landscape, the rise of single family rentals. I’ve definitely noticed more and more single family homes popping up for rent in my neighborhood.

What’s driving this trend? Well, a few factors are at play. For some, it’s about flexibility. Rent in a single family home offers many of the perps of homeownership. More space, a yard, privacy without the long term commitment, and financial burdens of a mortgage. It’s like having your cake and eating it, too.

You get the space and comfort of a house. Without the responsibility of ownership. Precisely. And for others, it simply comes down to affordability. With home prices and interest rates climbing higher, home ownership has become an unattainable for many, making Renton a more realistic option. Especially in high growth, high cost areas like Dallas and Austin.

And speaking of those markets, Invitation Homes. The nation’s largest single family landlord is seeing strong demand in Texas and continues to expand its portfolio in the state. What’s noteworthy is that Invitation Homes isn’t just buying existing homes, they’re building new ones specifically for the rental market.

This build to rent trend is gaining momentum across the country. As investors recognize the increase in demand for single family rentals. It’s a fascinating shift in the housing market. Traditionally, single family homes were built for ownership, not for renton. But this new build to rent model suggests a growing acceptance of renton as a long term housing solution.

It certainly does, and it raises some intriguing questions about the future of home ownership. Will rent become the norm for a larger segment of the population? Will we see a decline in homeownership rates? These are significant societal and economic questions that we’ll need to address in the years to come.

It’s definitely a topic that deserves further exploration. But for now, let’s turn our attention to a company that’s facing some significant challenges. Sequest. A regional aquarium chain. Oh yeah. Sequest recently shut down its location at Ridgemar Mall in Fort Worth, adding yet another vacancy to a mall, already struggling with high vacancy rates, and a change in retail landscape.

What’s particularly concerning is that Sequest’s closure was surrounded by controversy. There were allegations of animal abuse and neglect, prompting investigations by authorities and animal welfare groups. Yeah, this situation highlights the importance of responsible business practices. For more UN videos visit www.un.org Especially when it comes to animal welfare. It also raises questions about the future of struggle in malls like Ridgemar. Can they attract new tenants, revitalize their spaces and remain relevant? Or will they become relics of a bygone era? It’s a tough reality for those malls that are struggling to adapt, but let’s switch gears and focus on a company that’s navigating the choppy waters of the entertainment industry with a different approach.

AMC theaters. Despite the ongoing challenges facing the movie theater industry, AMC is investing heavily in upgrades and innovation. They’re putting serious money into enhancements, like laser projection technology, comfy recliners, and expanded food and beverage options. It’s a clear commitment to creating a premium, immersive theatrical experience.

It’s like they’re saying, hey Netflix and chill is great, but nothing beats the big screen and a bucket of popcorn. Exactly. They’re doubling down on the theatrical experience, aiming to create a destination that can’t be replicated at home, and they’re not stopping there. AMC recently acquired Bucca di Beppo, the Italian restaurant chain, adding another dimension to their business portfolio.

That’s a bold move. It sounds like they’re trying to create a one stop shop for entertainment and dining. Precisely. This acquisition speaks to AMC’s broader strategy of diversifying their revenue streams and creating a more holistic entertainment experience. They’re recognizing that consumers want options, convenience, and a variety of ways to be entertained.

It’s a reminder that even in challenging times, there are companies out there finding creative ways to adapt and thrive. But let’s not forget that behind all these business trends, Behind the numbers and statistics are real people whose lives are directly impacted by these shifts. That’s an important point.

And speaking of the human side of economics, we can’t ignore the recent uptick in initial jobless claims. While this increase is relatively small, it serves as a reminder that the job market isn’t always smooth sailing. It’s a reality check that even in a strong economy, there are individuals and families Struggling to find work or make ends meet, these trends we’re discussing have a very real human impact.

Absolutely, and it underscores the need for policies and programs that support workers, promote job creation, and provide a safety net for those facing economic hardship. A thriving economy benefits everyone, and we need to ensure those benefits are shared widely. Well said. But let’s circle back to Texas and highlight a development that’s making a positive difference in a critical area, affordable housing.

We talked earlier about Standard Community’s significant investment in affordable housing in Texas. They recently completed a billion dollar acquisition of a portfolio. That includes properties across the state, addressing a critical need for affordable housing options. It’s encouraging to see this kind of commitment to providing safe and decent housing for those who need it most.

This acquisition includes over 60 properties with more than 6, 000 apartment units, primarily serving families and older adults. And what’s even more commendable is that Standard Communities plans to invest an additional 50 million in capital improvements and maintenance across these properties. That’s a substantial investment, and it speaks to their commitment to not just provide an affordable housing, but ensuring those homes are well maintained and meet the needs of residents.

It’s a perfect example of how private investment can play a vital role in addressing social challenges. And ensuring a better quality of life for everyone in our communities. It’s about recognizing that a healthy housing market is a key ingredient for a Thrivent economy and a strong social fabric. But before we wrap up this segment, I wanna revisit the topic of interest rates, which continues to be a major influence on the housing market.

As we’ve discussed, the Federal Reserve recently made its second interest rate cut since September. While these cuts are aimed at stimulating economic activity, they also have significant implications for the housing market. Lower interest rates can make borrowing more attractive, potentially leading to increased demand for mortgages, which could drive up home prices.

On the other hand, these lower rates can also benefit those seeking to refinance existing mortgages. It’s a complex interplay of factors and it’s still too early to predict with certainty how these rate cuts will ultimately impact the Texas housing market, but it’s definitely something to watch closely in the months ahead.

It’s a constant reminder that we’re in a dynamic economic environment and understanding these trends is crucial for navigating the real estate waters and making informed decisions about your financial future. But we’ve covered a lot of ground in this segment. Stay with us though as we enter the final leg of our deep dive, where we’ll tie these trends together, and leave you with some key takeaways to consider.

We’re back for the final stretch of our deep dive, into the business and real estate forces shaping Texas. We’ve covered a lot of ground. Struggling restaurants, vacant malls, booming industrial constructs, that constantly shifting housing market, and of course those ever important interest rates. It’s a lot to digest.

It really is. So let’s take a step back and connect the dots. What are the key takeaways for our listeners? Well, first and foremost, the Texas economy is changing. is in a state of transition. There are both challenges and opportunities across different sectors. The key is to understand those trends, not just for investors or business owners, but for anyone who wants to make informed decisions about their lives and finances.

Exactly. Think about it. If you’re considering buying a home in Texas, knowing about rising home prices and interest rates is crucial, but it’s also about understanding the nuances of specific markets. We’ve seen how Dallas Fort Worth and Austin Our experience in explosive growth, which impacts everything from housing affordability to job opportunities.

And for businesses, these trends underscore the importance of adaptability and innovation. Those who are willing to evolve, embrace new technologies, and cater to ever changing consumer preferences are the ones most likely to thrive in this dynamic environment. Think about AMC theaters. Invest in heavily in those upgrades to enhance the movie going experience.

Or Simon Property Group. Integrate an office space into their retail centers. They’re not standing still. They’re actively responding to market shifts. And evolving consumer demands. And we can’t forget the social and economic implications of these trends. The affordable housing crisis is a present issue.

That demands innovative solutions. It requires a multifaceted approach involving government policies, private investment, and community initiatives. It’s about creating a Texas where everyone has access to safe, decent, and affordable housing. It’s about ensuring that the benefits of economic growth are shared broadly, not just concentrated among a select few.

As we wrap up this deep dive, I want to leave you with one final thought. What role can you play in shaping the future of Texas? Whether you’re an entrepreneur, an investor, a homeowner, or simply a concerned citizen, your actions and decisions can have a ripple effect. That’s a powerful reminder that we all have a part to play.

We encourage you to stay informed, engage in thoughtful discussions, and make choices that contribute to a vibrant DARE. Equitable. And prosperous Texas. Thanks for joining us on this deep dive. We’ll see you next time.

** News Sources: CoStar Group 
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Eureka Business Group: Your Retail Navigator in DFW Commercial Real Estate

State of the market EBG 08-24-2024

State of the market EBG 08-24-2024

Dear investors,

Usually we send a list of properties we procured and thought are worth investing in. This week, we found nothing interesting. It’s not that no deals came up on the market at all, it’s just that non of them felt worthy enough presenting to our investors. Maybe it’s the summer vacations, getting back to school time in Texas or the market sentiment. We’ll see next week. 

That said, I thought I’d take this rare opportunity and share my take to the question almost every investor and owner I speak with is asking me these days: Where is the market going and what’s going to happen in the next few years? 

I don’t have a crystal ball or insider information but I do spend a lot of time talking with people in real estate, finance and other walks of life and I see that as a critical part of my job to collect the information and try to project where the market is going. That’s the only way I feel I can give the best advice to our investors and property owners!

Where have we been is critical to where we are going! Since 2009 we had a phenomenal growth in the real estate market. It was almost impossible to go wrong investing in real estate between 2009 and 2020. Then we had COVID, Inflation, the rise of interest rates and other factors that brought the real estate world to a much different situation. We believe that late 2022 was the peak and we are in a correction period. How long will that period be is heavily dependent on the election cycle and the pivot point in November this year. 

No, this is NOT going to be a political email. I have no desire to get into political views or opinions, I respects everyone’s right to their own points of view. 

That said, I DO want to address the market sentiment about the coming presidential elections. The current state of the economy is not great. Everyday Americans can feel it in their pockets when we go to the grocery stores, buying back to school stuff, planning a vacation or looking at the difference between cost of living and salary growth over the last few years. With this in mind the market is trying to predict which direction the economy goes in the next few years. Some of the economic initiatives the democrats are presenting can be very impactful to the economy, and not in a good way. The one that scares the market the most is the Unrealized Gain Tax proposal which can send the stock market over a cliff (I highly encourage you to read more about it). 

So how does the market reacts to these uncertain times?

We see four distinct approaches amongst the investors;

1) The Oblivious – These investors charge forward w/o acknowledgement that the market has changed and that a correction is even happening. It’s more common in the Multifamily sphere than any other spaces. These investors are actively buying, paying high prices and hoping for the best?!

2) The Sideliners – These investors have been sitting on the sidelines since last year. They want to invest but are holding back until the see which direction the economy is taking in November. That is a significant amount of money just waiting to see if the election goes the direction they would like to see it going. We probably won’t see this money in play until late 2025. 

3) The Hopeful Pessimists –  These investors think the correction will be much deeper and more painful after November. These guys hold back and have clear plans on taking advantage of the distress sales that will inevitably come if the inflation keeps rising and jobs start disappearing at a fast rate which will lead the economy into a deep recession. Essentially, expecting another 2009 bottom in the near future. These investors don’t have a specific timeline. They will monitor the market and will jump one they see the blood in the water

4) The Optimistic Ones – these investors expect the economy to turn faster with a big change in the Whitehouse come November. These investors are actively buying, pushing harder on making transactions happen at higher cap rates planning to cash in within 3-5 years as the economy recovers and cap rates compress again.  

My personal opinion, while all approaches are valid, is that the last two groups will be the ones that will make the best investments in the next 5 years. We advise our investors not to try to “time the market” or “hunt for unicorns“. We will help you find a good deal and put in an offer that makes it a great deal. If you have a long term outlook on the investment and you let the market work it’s way through whatever it will, there is a very slim chance of losing money in real estate when playing the long game!

What kind of an investor are you? Did I miss another major group of investors? Comments, concerns, suggestions?

Shoot me a message, email or give me a call! I’d love to hear your thoughts!

Eureka Business Group: Your Retail Navigator; Charting the Course for Retail Growth! 

Joseph Gozlan, Principal

Eureka Business Group

joseph@ebgtx.com

(903) 600-0616

 
 
 
 
 
Eureka Business Group: Your Retail Navigator; Charting the Course for Retail Growth!
 
 
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EBG closes 2023 with strong momentum!

EBG closes 2023 with strong momentum!

We’ve been busy in December, and now we are looking to help more retail owners, like you, get their spaces fully leased and their renewals maximized!

We cater to retail owners who want more profits and fewer headaches from their assets!

Give me a call today and let’s chat about making 2024 your most profitable year!

Joseph Gozlan Commercial Real Estate Expert
Joseph Gozlan
Eureka Business Group
P: (903) 600-0616
W: www.EBGTX.com
License #0593483
We cater to retail owners who want more profits and fewer headaches from their assets!
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Eureka Business Group: Your Retail Navigator; Charting the Course for Retail Growth!

May 2023 DFW Industrial & Flex Active Listings Insights

May 2023 DFW Industrial & Flex Active Listings Insights

Author: Joseph Gozlan, Eureka Business Group | Published: 05/09/2023

As in every month, we share on our DFW Industrial & Flex Digest some interesting insights drawn from the DFW Active Industrial & Flex Listing.

The data source we use is Costar and conversations we have with local owners & brokers. For the sake of data simplicity and the interest of our clients, we focused our research on the Class A/B Industrial & Flex properties at the sizes between 5KSF and 60KSF.

As of the first week of May 2023, there are currently about 140 Such properties actively offered for sale in the DFW market place. Of these 140 properties, there is a relatively even distribution between the small, medium and larger properties (within the above mentioned range). 

Asking Prices: One of the things we found very interesting was the massive differences in the price per SF regardless of property size. Each size group had cheap properties in the sub $40/SF range and very expensive properties asking over $750/SF.

Locations wise, Dallas is leading the list with about 20% of the total number of available properties. No less than 44 cities have at least one industrial property available for sale within the city limits which shows how important the asset class had become in recent years. No more hiding the industrial/flex spaces in the cities around the airport in areas w/o public transportation and accessibility. Affluent suburbs such as Plano, Allen, Prosper and Celina all have available industrial or flex properties to sell and leading the northern suburbs is Frisco with 9(!) industrial properties offered for sale.

Days On Market: Surprisingly enough, the Average DOM (Days on Market) was lower in the larger category (over 20KSF) standing at 145  days compared to 195 and 243 for the small and medium sizes. 

For more insights on the average asking price, Construction materials, property vintage, etc.
Click here to download the full May 2023 DFW Industrial & Flex Active Listings Insights PDF

 

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2022 Commercial Real Estate Acquisition Trends: Multifamily Continues to Lead, Industrial Surges, Office and Hotels Struggle

2022 Commercial Real Estate Acquisition Trends: Multifamily Continues to Lead, Industrial Surges, Office and Hotels Struggle

2022 Commercial Real Estate Acquisition Trends: Multifamily Continues to Lead, Industrial Surges, Office and Hotels Struggle

Author: Joseph Gozlan, Eureka Business Group | Published: 04/21/2023

Juniper Square has recently released a comprehensive report analyzing the commercial real estate acquisition volumes by asset class in 2022. The report offers valuable insights into the current state of the market, and how it is evolving. As a commercial real estate investor, understanding these trends can help inform your investment strategies and help you make informed decisions.

 

The report reveals that the multifamily asset class continues to dominate the market, accounting for 45% of all commercial properties acquired in 2022. This comes as no surprise, given the favorable agency debt, strong rent growth, and a plethora  of multifamily “gurus” that flooded the real estate circles in the last few years…

Multifamily has consistently held the top position in the past decade, with its share of the market fluctuating no more than 5% of the overall share of commercial real estate transacted.

 

On the other end of the spectrum, the office and hotel asset classes have experienced a significant decline, with their combined share dropping from 34% in 2013 to just 22% in 2022. The pandemic has had a significant impact on both asset classes. The demand for office space plummeted, with remote working becoming the norm for many businesses. As a result, office buildings have seen a decline in occupancy rates, and investors have become more cautious about investing in this asset class. Similarly, the pandemic has significantly impacted the demand for hotels, with travel restrictions and reduced business travel leading to decreased occupancy rates and revenue.

 

However, one asset class that has emerged as the real winner in 2022 is industrial properties. The report reveals that the industrial asset class has experienced a 450% growth rate since 2013, rising from just 4% to 18% of the commercial real estate acquisitions volume in 2022. The growth in e-commerce has played a significant role in driving demand for industrial properties. As e-commerce businesses continue to thrive and expand, they require larger spaces beyond the confines of the founder’s living room or garage. This has resulted in increased demand for industrial buildings, with businesses seeking spaces ranging from 2,000SF flex suites all the way up to millions of square feet distribution centers.

 

The report highlights the importance of keeping abreast of the latest market trends and using data to inform investment decisions. As a commercial real estate investor, it is crucial to identify emerging trends, evaluate their potential impact on the market, and adjust your investment strategies accordingly.

 

In conclusion, while multifamily remains the dominant asset class, industrial properties are emerging as a significant growth opportunity for investors. It is essential to keep abreast of the latest market trends, evaluate the potential impact on your investments, and make informed decisions based on the data available.

What do YOU see in this chart? Do you agree with the above insights or do you think differently?

Feel free to vote, comment, like as you see fit!

 

2022 Commercial Real Estate Acquisition Trends: Multifamily Continues to Lead, Industrial Surges, Office and Hotels Struggle
Chart 1.0 by Juniper Square. 2022 Commercial Real Estate Acquisitions | Eureka Business Group Commercial Real Estate Brokers
2022 Commercial Real Estate Acquisition Trends: Multifamily Continues to Lead, Industrial Surges, Office and Hotels Struggle
Joseph Gozlan Commercial Real Estate Expert

Joseph Gozlan,
Commercial Real Estate Advisor

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6 Things Multifamily Owners Should Pay Special Attention In This Market

6 Things Multifamily Owners Should Pay Special Attention In This Market

Author: Joseph Gozlan, Eureka Business Group | Published: 04/13/2023

Everyone has been talking about the $230M multifamily portfolio that was foreclosed on by Arbor (a Fannie Mae DUS lender) in the past week.

The main talking points were pointed at syndication, education groups and such. Not many were talking about what can multifamily owners do today to avoid being in the same unfortunate position. So I thought I’d share some hard learned lessons from our own experience as owners, operators, syndicators and brokers of multifamily and other commercial real estate.

#1 The income-expense graph inversion

Every multifamily investor can tell you that NOI (Net Operating Income) is composed of Income less Operational Expenses. In the past 10+ years we’ve been living in a world where the rent growth graph has been growing at a rate of 5%, 10% and in some cases even 20% year over year while the expenses graph was growing at a normal inflation rate of 2%-3% per year. That means there was a positive difference between the two graphs which pushed NOIs higher year over year and created the multifamily merry-go-round where properties were bought and sold withing months(!) and everyone kept making money.

And then COVID happened…

All of the sudden, supply chains were stuck, causing material shortages. People found ways to work from home, which caused a huge labor shortage in the blue-collar jobs sector. The government was printing money like there’s no tomorrow, and everyone was spending money like there’s no tomorrow which pumped the economy with a lot of hot air until the end of 2022 when the balloon just popped. Now we have inflation rates ranging between 6% and 8% officially and much more unofficially. Chick-Fil-A is paying $19/hr and Walmart distribution centers are paying $24-$26/hr.

Why does it matter? Because the graph is now inverted! Expenses are growing at a much faster pace than rents, which in most of the country are going flat or worse.

What does it mean? It means that that a stabilized property is now on a down trend for the NOI!

So, the first thing multifamily owners should pay attention to is: The income-expense graph inversion

 

#2 Checks & Balances

Many Multifamily owners use 3rd party property management companies to run the day day-to-day operations of the properties. Unfortunately, many of these management companies have very little is any checks and balances systems to make sure everything is running as it should be. We’ve seen fees not being charged, fraud, embezzlement, unreported deposits, move-outs without final account statements, move-ins without deposits and many other issues that the lack of audit processes let through and hurt the property’s bottom line. Multifamily owners, specifically ones that don’t self-manage, should reach out to their 3rd party management teams and ask what checks and balances systems and processes they have in place to ensure that what they think is being done is actually done and done correctly. If you find the management team is lacking the required systems and processes, then you need to work with them to make sure these gaps are covered ASAP. Management teams that refuse to do so in a timely manner, should not be trusted with the care of your property…

 

#3 The Language In The Loan Documents

Not all loan documents are born equal, and every lender will have their own version. In fact, same lender, different loans can have significant differences because lenders (especially Fannie/Freddy DUS lenders) use a pool of agency approved attorneys and they have different format and different approach to the loan documents. The strength of the borrower’s attorney is also a factor in this.

All multifamily owners, regardless of the status of their property, should revisit the loan documents and refamiliarize themselves with the terms and conditions in it. What the lenders can ask/demand/force and take a note of these things. Multifamily owners should probably make a list of these things that would be considered technical defaults and work with their management team to review and make sure the properties are in compliance so the lenders won’t have any ammunition against you!

 

#4 The Cashflow Analysis

As mentioned above, many Multifamily owners choose to use a 3rd party property management company to run the day-to-day operations of the properties. As such, some owners choose to receive monthly reports and just glimpse over them, paying only attention to the bottom line. In today’s market, especially considering the income-expense graph inversion mentioned in the beginning of this article, paying attention to the cash-flow of the property is critical! Multifamily owners should prepare and/or review a cashflow analysis report that shows every dollar that came in and every dollar that was spent. Please note, this is not(!) the P&L report provided by the property management team (which in many cases is on an accrual basis). Every dollar that made it to the bank vs. every dollar that left the bank. Poor cashflow is the #1 cause for properties to get in trouble with the lenders. Poor cashflow also causes deferred maintenance and ironically, in a circular notion, deferring maintenance will allow incompetent managers to mask poor cashflow until a very late stage!

 

#5 Physical vs Economical Occupancy

There’s a fine line between “keeping it full” and high occupancy. Many Multifamily owners have a benchmark of occupancy for the management team which in some cases leads to “let’s not evict” and “give them another chance” mentality because the management company doesn’t want to show a drop in occupancy. Compensating a 3rd party property management company based on occupancy could incentivize the wrong behavior. Multifamily owner should regularly review the delinquency report and pay attention to how high the balances are compared to the monthly rent (e.g., if the unit rent is $800 and the outstanding balance is $2500 then that tenant didn’t pay rent for 3 consecutive months!). Most multifamily management software would also indicate next to every unit/tenant how many times they were late on payment in the past 12 months. Tracking this information on a regular basis will help Multifamily owners identify bad trends and allow them to take action sooner rather than later!

#6 Labor Costs

One of the large expenses, if not the largest one, is payroll. On-site managers, office team, maintenance techs, grounds, etc. are all hard to hire and retain in the post COVID world and the average salaries have increased by tens of percentages. Monitoring your labor costs closely can help identify inefficiencies, time theft (that’s a real thing!), abuse of overtime and over staffed teams. These items can prove to be massive money pits and put a real financial strain on the property!

 

As owners of multifamily ourselves, brokers, asset managers and special servicers for lenders we predict that many multifamily owners will find themselves in a corner that will be hard to get out of if they don’t pay closer attention to the details until we see an improvement in the market conditions and the income to expense graphs find their way to normalcy.

If you are a multifamily owner and need help with assessing the situation on a property or a portfolio, we can help with that. We can be as high level as reviewing reports and pointing out potential risks or we can be as thorough as spending time with your on-site team and reviewing the operations and financials of the property. Call me today (my number is on my profile) to discuss your needs and see if our service can bring value!

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Joseph Gozlan Commercial Real Estate Expert

Joseph Gozlan,
Commercial Real Estate Advisor

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Is this the year multifamily operators stop charging back for utilities?

Is this the year multifamily operators stop charging back for utilities?

Author: Joseph Gozlan, Eureka Business Group | Published: 01/30/2023

Is this the year multifamily operators stop charging back for utilities? Multifamily properties have unique challenges when it comes to utility billing. In the last 6-8 years, property operators have used a Ratio Utility Billing System (RUBS), where residents are billed for their individual usage of utilities such as electricity, gas, water, and waste management. However, recent trends show that more multifamily operators are opting to go back to the fixed utilities fee system.

A fixed utilities fee is a flat rate charged to residents for their use of utilities. This fee is based on the average consumption of utilities in the property and is charged to residents regardless of their actual usage normally based on the unit size and how many occupants are in the unit.

There are several reasons why multifamily property owners are making the switch from chargebacks to fixed utilities fees.

  1. Simplicity and Convenience: One of the primary advantages of fixed utilities fees is the simplicity and convenience of billing. Unlike chargebacks, which require operators to keep track of the property usage and submit meter readings, fixed utilities fees are a straightforward, predictable cost. This eliminates the hassle of managing and billing for individual utility usage, freeing up operators to focus on other aspects of operations.

  2. Increased Revenue: Another benefit of fixed utilities fees is increased revenue for the property owners. With a RUBS chargeback system, property owners are normally dependent on 3rd party vendors to accurately calculate the usage, which can result in lost revenue if usage is underreported. On the other hand, fixed utilities fees are based on average usage and are not subject to the same inaccuracies. This results in a more consistent and predictable stream of revenue for property owners.

  3. Improved Cash Flow: Fixed utilities fees also improve cash flow for property owners. Unlike RUBS, which can result in uneven payments throughout the month, fixed utilities fees provide a consistent source of income that can be relied upon to meet operating expenses.

  4. Reduced Maintenance Costs: Fixed utilities fees can also help reduce maintenance costs for property owners. In a RUBS system, residents may be reluctant to report higher than normal usage, which can result in maintenance issues going unnoticed. With fixed utilities fees, property owners have a better understanding of the overall consumption of utilities and can proactively address any issues before they become a larger problem.

  5. Compliance: Implementing a RUBS system is complicated because of all the rules and regulations that may (and often do) differ between state, counties and municipalities leading to the fact most multifamily operators choose to hire 3rd party vendors to take on that responsibility. 

  6. Enhanced Resident Satisfaction: Finally, fixed utilities fees can enhance resident satisfaction. In a chargeback system, residents may be frustrated by unexpected spikes in their utility bills, or feel that they are paying more than their fair share. Fixed utilities fees provide residents with a predictable cost, which can lead to a more positive living experience.

While fixed utilities fees have many benefits for property owners, there are also some drawbacks to consider. For example, residents who use less utilities than average may feel that they are paying more than their fair share. Additionally, if property owners do not accurately estimate the average consumption of utilities, fixed utilities fees may be too high or too low, which can result in lost revenue or increased costs.

Despite these potential drawbacks, the trend towards fixed utilities fees in the multifamily property industry continues to grow. Property owners who are considering making the switch from RUBS to fixed utilities fees should carefully weigh the benefits and drawbacks and consult with a professional to determine the best option for their specific property and residents.

In conclusion, multifamily property owners are increasingly opting for fixed utilities fees over RUBS and chargebacks for their convenience, increased revenue, improved cash flow, reduced maintenance costs, compliance and enhanced resident satisfaction. While fixed utilities fees may not be the best option for every property and every resident, they provide many benefits that make them an attractive option for many property owners.

Is this the year multifamily operators stop charging back for utilities?
Joseph Gozlan Commercial Real Estate Expert

Joseph Gozlan,
Commercial Real Estate Advisor

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